About

As a creative brand director, working with leading founders, CEO’s editors, artists, photographers, writers and fashion stylists, at internationally renowned iconic brands, national newspapers and magazines, I have helped shape the identity of such brands as Farfetch, ASOS, Time Out, Arena, Elle Decoration, Anthropologie, The Observer Magazine, Nova, Beauty Pie, Fitflop, Megapixel and The Guardian Weekend.

My early exposure to the world’s most creative and thought-provoking storytellers allowed me to view the world as they did, as an expression of art and culture, and drove me to embark on a new chapter of my career, as a creative brand director. Working alongside founders and CEO’s of iconic global brands including José Neves of Farfetch, Natalie Massenet of Net-a-Porter, Nick Robertson of ASOS, Dick Hayne of Urban Outfitters and leading entrepreneur Marcia Kilgore, I synthesized the DNA of their brands and brought them to life, with culturally relevant yet challenging concepts that grew and matured their businesses.

I develop creative partnerships outside the bounds of convention – working with artists across all disciplines, from diverse backgrounds and all generations, to tell the unique story of each brand, because each brand has one.

WHAT INSPIRES ME THE MOST IS LEARNING FROM LIFE-STORIES; FROM THE GREATEST, TO THE SMALLEST AND ALL OF THOSE IN BETWEEN.