Beauty Pie

As Creative Brand Director, I worked closely with Beauty Pie founder Marcia Kilgore to transform the look and feel of the beauty brand. Together, we devised a new creative vision and verbal identity that modernized the brand and reflected Marcia’s ethos on transparency, quality, the empowerment of women, and the democratization of luxury beauty.

This work included overseeing a talented creative team made up of editors, designers, producers, photographers, and stylists. Creating a range of projects through a diverse portfolio of work. From global campaigns and pop-up store direction, to tactile print and packaging designs, these initiatives modernized the brand’s aesthetic, and cultivated a devoted new audience worldwide.

Empowerment of women, and the democratization of luxury beauty.